Shift Flow
A time tracking app that simplifies work hours management for teams, combining intuitive UX with powerful productivity tools.
Year
2024
Category
Team Project
My Role
UI/UX/Web Designer
Tools
Figma/Adobe Creative Suite
Project Overview
Overview
it is an employee time tracking app designed to reduce manual work and increase team productivity. The platform enables users to clock in/out easily, manage timesheets, and generate insights that help businesses grow more efficiently.
My Role
I led the UX research and UI design of the mobile and web platforms. My responsibilities included creating user flows, wireframes, visual components, and interactive prototypes. I also collaborated closely with developers to ensure pixel-perfect implementation and optimized the user experience for both employees and managers.
Goal
Make time tracking intuitive and effortless
Minimize missed clock-ins with reminders and automation
Provide clean visual analytics for fast decision-making
Design Outcomes
UI Design
One-tap Clock In/Out
GPS Location Accuracy with Geofencing
Timesheet automation and reporting
Team timeline & insights view
iPad Version UI Design
Website Design
I also designed its marketing website, focusing on clear value communication, trust-building stats, and clean visual hierarchy. The site features product benefits, testimonials, and a quick onboarding call-to-action, designed to boost trial sign-ups and user retention. All pages were created with responsiveness and accessibility in mind.
Outcomes
53K+ teams onboarded
4.8/5 average rating
33K+ daily shift check-ins
Customers report saving 5+ hours weekly in admin time
What I learned
This project taught me how to balance business objectives, like increasing user retention and trial conversions, with the need for a clear, intuitive experience that empowers users. I learned to advocate for users while also aligning with product goals by working closely with developers and product managers. Through open communication, fast iteration, and shared ownership of the design process, we were able to create solutions that were both user-friendly and strategically impactful.
Reimagining Fintech Experiences for Cloudraise, Colonial Filings, and Southridge Services.
